A lesson Epic Games could learn from Apple: don’t throw your own customers under the Battle Bus

Mac players are stuck in Season 3 with no Battle Pass, no cross-play and no reason to keep playing

When Epic Games tried to turn Fortnite players against Apple it made a grave miscalculation: Apple customers are fiercely loyal to the company, much more so than Fortnite players are to Epic.

Apple has earned such loyalty because it has a long history of looking after its customers. Outstanding service…