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EE Wandering From The Truth With Its Roaming Charge Excuses

Barry Collins
2 min readJun 24, 2021

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British customers face EU roaming charges again (Photo by Hassan OUAJBIR on Unsplash)

EE’s excuse for the re-introduction of roaming charges is lamentable

The inevitable has happened. Freed from the EU laws that require it not to impose roaming charges within the bloc, EE has decided it will charge British customers £2 per day to use their data allowance in Europe. This must have been what Boris Johnson dreamed of when he said we’d finally be free from all that EU red tape…

EE’s excuse for imposing these charges ranks among the most desperate, non-sensical and embarrassing statements I’ve ever seen a tech company muster.

According to the BBC, EE said it was re-imposing roaming charges to “support investment into our UK-based customer service and leading UK network”.

As Nicholas McQuire, an analyst with CCS Insight replied to my tweet about this vacuous statement:

(CX stands for customer experience, if you’re not familiar with the lingo.)

While EE’s busy saving up all those £2s it’s taking from British travellers to invest in customer…

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Barry Collins
Barry Collins

Written by Barry Collins

Freelance writer, editor and photographer. More at: www.mediabc.co.uk

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